Alternating arenas, the occasional amphitheater, and 22 stadiums, Chesney’s return to the road after a year to make The Big Revival has been met with raves from USA Today, People, The Tennessean and as The St Louis Post Dispatch wrote this week, “The show didn’t come with much in the way of frills or other trappings some other artists may need to keep fans interested. 1s gets back to 2015’s The Big Revival Tour. ![]() With “Wild Child” cresting the Top 5, the man with 26 No. Corona Light is doing a very special, intimate night with the only country artist on Billboard’s Top 10 Touring Artists of the Last 25 Years in Miami. The campaign kicks off Monday, May 11 – and Chesney’s “Drink It Up” commercials will be airing in rotation with Corona Light’s other two current spots through August 28.Ī one of a kind Chesney concert experience tags the current spot. ![]() The TV spot featuring the 8-time Entertainer of the Year will air nationally on a platform of TV networks including ESPN, ACM, Food Network, Bravo, Discovery, SyFy, FX and TBS – and is set to deliver over 125 MM targeted impressions over the campaign. ‘Drink It Up,’ to me, is the ultimate invitation to the dance – and they got that in the commercial,” the man The Wall Street Journal calls “The King of the Road” says. “I loved they took us off the beach and went to the heart of the connection: the music, me, the fans… because I want songs that capture people’s lives. With onscreen graphics that say “Less Ordinary” and “More of What Matters,” stadium footage is married into a performance of a lifetime. “When they heard The Big Revival, they really felt we were taking the music to new places – and they really loved ‘Drink It Up.’ So, we went to Miami…”Įnlisting award-winning director Paul Dektor, helming the entire Corona Light campaign as well as Dove’s Choose Beautiful, the :30 second spot captures the intensity of Chesney’s live show, the way what we share with our friends marks us and how magic happens in odd moments. “Corona Light reflects so much of what the No Shoes Nation is about: chilling out, friends, fun, the way we spend time together – but cool as much as anything,” Chesney says. 1 Billboard debut, the high energy “Drink It Up” seemed like a logical fit for the campaign for the iconic imported light beer. But when he dropped The Big Revival, his 13 th No. starting on May 11th, 2015. Chesney has made Corona Light part of his last six tours – and anchored one other flight of TV spots for them. Most importantly, Corona saw a 2% increase in their relevancy scores as a result of this powerful audio campaign.Ĭorona has campaigns planned using this tech again, but for snow reports.“Drink It Up”, written by David Lee Murphy, Rodney Clawson & Vicky McGehee, will be the featured song in Kenny Chesney’s Corona Light commercial to air throughout the U.S. This campaign enabled the delivery of 751,000 surf reports made up of 6,400 possible combinations of data, live, in real-time, to location-targeted surfers.ĩ5% of ads were served to mobile, reaching consumers when they were on the move at the critical juncture of “where they were going” with a message of “where they’d rather be”. ![]() The outcome was an advertisement that sounded exactly like a seamless, live-read surf report - that just happened to be from the beach down the road: The surfing data was pulled via API to include 16 different wind directions, 30 wind speeds, 39 swell heights all cross-referenced with 20 beach locations, creating 6,400 different ad variables. Listeners who were within a 15km radius of selected beaches around New Zealand would hear the campaign containing the surf report about the beach nearest them. DCO uses various data sets – such as behavioral audience segments, device types, local weather and more – to dynamically generate and deliver a multitude of customized creatives to a multitude of listeners, at scale.ĪdsWizz combined live weather data and geolocation and demographic targeting (age 25+) to deliver real-time "Corona Surf Reports". ![]() Corona Extra is the most popular Mexican beer and the sixth most valuable beer brand in the world.Īimed to support Corona’s long-standing call to Kiwis “from where you’d rather be”, NZME and AdsWizz brought together location-targeted notifications by leveraging AdsWizz’s dynamic creative versioning tool, Dynamic Creative Optimization (DCO). New Zealand Media and Entertainment (NZME), a leading media company with a wide array of digital audio content across the iHeart platform and MediaCom, a global leader in media communications, wanted to give their client Corona Extra a unique and creative approach to expand their reach and help improve their relevancy scores.
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